Virtually all of these stories are misleading.
legal content writers work with many small and medium firms who worry about the trajectory of their practice and base their fears on false assumptions on how it worked for the most successful that they are hoping to emulate. A interesting post as Fast Company highlights the situation...
When looking at the most successful people and organizations, we often imagine geniuses with a smooth journey straight to the promised land. But when you really examine nearly every success story, they are filled with crushing defeats, near-death experiences, and countless setbacks.
The same oversight success principles apply to firms generally as they do to their law firm blogs specifically. In fact, overnight success should likely be banished from any conversation about how a blog or any online project will help the firm. Benefits from these tools simply do not happen overnight because their benefit is based on accumulated value over time. That is not to say that some firms don't see immediate benefit from starting a blog, adding new law blog posts consistently, or otherwise amping up one's online effort. Law blogging has be to done with a view for the long-game.