We could list the many reasons why lawyers should have websites and the many other reasons why lawyers should have legal blog posts. The next question? Whether or not the two should be combined or function as separate, unconnected entities. Several experts have weighed in on the issue, including the California Bar, and the answer may surprise you.
Blogging is Long-Term Marketing
Let’s scoot over to the Lawyerist.com, where Sam Glover stands firm on the subject. He talks about the blog tab that “leading to a few boring, useless posts that stopped shortly after they started” or “may even have a few posts that might be interesting to someone looking for a lawyer in the firm’s practice area(s).” He points out how keywords were the main reason, at one time, to even have a law blog, but that blogging is long-term marketing.
What Sam means is that by maintaining a well-written blog, you can build readership that keeps coming back. They might not need a lawyer today or tomorrow or next week, but when they do need a lawyer, they will automatically think about you, because you have such an interesting and informative blog. In addition, you can use your blog as a media outlet, bragging about your successful cases before the media touts them. (And if you have a successful blog to start with, the media will pick up and spread the word about your successes.)
10 More Reasons
Kevin O’Keefe listed 10 reasons why a law blog should not be attached to a law firm website on Lexblog. He made several excellent points. One was that keeping your blog and website detached allows Google to display content from both separately in search results. Another superb point is that you can link to your blog from your website and to your website from your blog and improve the search engine rankings of your website drastically.
The California Bar Weighs In
The California bar has provided yet another reason to separate your blog and your website. The bar says that when lawyers use to actions such as “call us today for a free consultation,” on their blog posts, the blog and website are subject to advertising rules set forth by the bar. In fact, just by being part of the website, the firm’s website would be considered advertising by association and subject to bar advertising rules regulations. However, if the firm’s blog is freestanding, it doesn’t have any call-to-actions, and it offers educational and informational content, it would not be subject to bar advertising rules and regulations.
Of course, it is up to each and every law firm to decide whether they want to integrate their blog with their website. Whether you decide to have your blog on your website or as its own separate entity, we can help you build up-to-date content on a consistent basis. We can help you become an authority of law on the internet and improve your long-term marketing strategy at fair and competitively low pricing.
Blogging is a lot of work. If you have been struggling to keep up with your law blog, we understand. Most attorneys are just too busy to keep up a well-written and thought-provoking law blog in between court, clients, and keeping up with new prospects. Contact Law Blog Writers today to discuss your blog marketing needs.